LinkedIn testing Premium Company Page subscription with AI-assisted content creation

LinkedIn’s new Premium Company Page subscription service aims to provide small and medium-sized businesses (SMBs) with enhanced tools to boost their online presence and engagement. Priced at $99/month or $839.88 annually per Page, the service offers AI-driven content generation, follower growth tools, and other features tailored to elevate company profiles.

This initiative underscores LinkedIn’s ongoing efforts to diversify its revenue streams and reinforce its utility as a professional networking platform. Amidst concerns about data privacy and content quality on other social platforms, LinkedIn is positioning itself as a trusted space for professionals to establish their digital footprint.

Premium Company Page subscribers gain access to various functionalities, including AI-powered content creation, visitor analytics, customizable call-to-action buttons, and prominent display of testimonials. Moreover, the inclusion of AI assistance aligns with LinkedIn’s broader strategy of integrating artificial intelligence into its platform, leveraging its association with Microsoft’s OpenAI.

Notably, LinkedIn’s Premium services, including Premium Career, Premium Business, Sales Navigator, Recruiter tiers, and LinkedIn Learning, have become a substantial source of revenue for the company. With Premium user subscriptions reaching $1.7 billion in 2023, LinkedIn continues to capitalize on its diverse offerings tailored to different user segments.

In addition to enhancing visibility and engagement, Premium Company Page subscribers may also receive a verification badge, further reinforcing their credibility and trustworthiness on the platform. This premium offering underscores LinkedIn’s commitment to providing value-added services to businesses seeking to maximize their online presence and reach their target audience effectively.