Apple plans Mac line overhaul with AI-focused M4 chips, Bloomberg News reports
- entspos
- 7:28 am
- April 12, 2024
According to Bloomberg News, Apple is reportedly nearing the production phase of its M4 computer processors, which are expected to feature AI processing capabilities. The company plans to update every Mac model with these new chips, aiming for a release late this year and early next year. The updated lineup is said to include new iMacs, a 14-inch MacBook Pro, both low and high-end versions, as well as Mac minis.
The PC industry has seen a decline since the peak of pandemic-driven sales for remote work and learning. To reignite growth, manufacturers are banking on a new wave of laptops and desktops equipped with more powerful chips capable of handling AI tasks locally, without relying on cloud services. Intel, Qualcomm, and reportedly Nvidia are all preparing chips geared towards this purpose.
Apple intends to emphasize the AI processing capabilities of its new chips and their integration with the next version of macOS. The company has not yet responded to requests for comment on these reports.
This news precedes Apple’s annual developers conference in June, where the company might announce new AI partnerships and unveil significant updates to iOS. Mac sales saw a decline of 27% in Apple’s most recent fiscal year, prompting the company to introduce the current-generation M3 chips and new MacBook Pro and iMac models in October.