YouTube is developing new tools to safeguard creators from AI-generated imitations
YouTube is developing new tools to give creators more control over content that mimics their voice or likeness using generative AI. In a recent announcement, YouTube revealed that its upcoming likeness management technology aims to protect creators and partners while allowing them to "leverage AI's creative potential" by fostering responsible AI use. One of the tools, called a “synthetic-singing identification technology,” will enable artists and creators to automatically detect and manage YouTube videos that use AI to replicate their singing voices. This tool will integ