YouTube is developing new tools to safeguard creators from AI-generated imitations

YouTube is developing new tools to give creators more control over content that mimics their voice or likeness using generative AI. In a recent announcement, YouTube revealed that its upcoming likeness management technology aims to protect creators and partners while allowing them to “leverage AI’s creative potential” by fostering responsible AI use.

One of the tools, called a “synthetic-singing identification technology,” will enable artists and creators to automatically detect and manage YouTube videos that use AI to replicate their singing voices. This tool will integrate into YouTube’s existing Content ID system and is set to be tested in a pilot program next year.

This development follows YouTube’s commitment in November to help music labels remove AI-generated clones of musicians. As generative AI music tools become more advanced and accessible, many artists fear they could be used for plagiarism and copyright infringement. Earlier this year, over 200 artists, including Billie Eilish, Pearl Jam, and Katy Perry, signed an open letter calling unauthorized AI mimicry an “attack on human creativity” and urging for stronger protections to safeguard performers’ livelihoods.

YouTube is also working on a separate tool to detect facial deepfakes of creators, actors, musicians, and athletes on its platform. While still in development, YouTube has not provided a timeline for its release.